Born from the realization that design is more than just about what a place LOOKS LIKE. It is more broadly that of EXPERIENCES. This served as a significant shift in our focus as a company to help clients and partners solve more complex issues, far beyond that of a project’s site. EXPERIENCE DESIGN has come to entail the physical layout of a space, the quality of the staff and service, the design and quality of construction, the furnishings and upkeep of a space, the quality of the ingredients, the menu, and customer service. To us, a customer’s entire experience while visiting your property isn’t the most important thing to consider, IT IS THE ONLY THING TO CONSIDER.

“To me design is a journey into the culture of a place. A truly successful design not only solves a problem but also makes a connection with the people that use the space.” Notably said by INNOVATE’S Founder, Brian Koenigberg (who is a Registered Landscape Architect, Certified Planner, and a Trained Chef), this sentiment lies at the heart of what we do. We are here not only to solve problems, but also to serve the people that the space is designed to accommodate. Within this framework of Experience Design, INNOVATE DESIGN STUDIO works with clients to both ANALYZE their current operations and to DESIGN cutting edge projects from the ground up.

We believe that your customer’s experiences don’t just take place while they’re within the four walls of one of your properties, but rather their experience begins when they start planning to come (maybe it’s for a special occasion that is planned nearly a year in advance) and does not end until they stop sharing their experience (either on social media or with their friends). This is way beyond the typical hour or so that most establishments try to capture with their clientele and it is this mindset that sets us apart.

A lot goes into creating an exceptional space that is truly memorable. Everything that you do, both seen and unseen by your guests, goes into their experience. This directly impacts whether or not they will come back and tell other people about your property.